ABSTRACT
Online learning has modified the ways in which competencies are taught in recent years, where the focus has majorly been on maximizing learning effectiveness. Due to the recent surge in the COVID-19 pandemic, most universities in Taiwan switched to online learning as control measures not to interrupt students' learning. Based on the Technology Acceptance Model (TAM), the main purpose of the current study is to explore the critical factors that influence the students' learning effectiveness while undergoing the sudden shift from physical classroom learning to online learning. Data was collected from 428 students studying at a private university in Taiwan. Results show that high levels of attitude towards technology are associated with higher levels of perceived learning when moderated by higher levels of perceived usefulness of technology and higher levels of intention to use technology. This study aims to contribute to the TAM literature, particularly on how different factors affect perceived learning in students within the context of Taiwan. These findings can encourage university policymakers, educators, and course instructors to integrate technology into teaching pedagogies and thereby enhance learning performance in students. © 2022 ACM.